#1 GUILT-FREE TREAT
Select Bar Difference
Expect nothing less than the best from us when it comes to taste and texture. Select Bars are soft and chewy, preventing your jaw from getting a workout, while actually tasting delicious so your sweet tooth cravings are satisfied! Plan to enjoy a guilt-free treat every day.
Protein bars are most often consumed as a snack, and to make a snack be the best bang for the buck you don't want a 100% fast-digesting bar. Select Bars use a combination of fast & slow digesting protein, plus a few grams of fiber to satisfy your sweet tooth and your hunger.
False labeling is something that has plagued the protein bar space, from falsely labeling fibers that aren't actually fiber, to using things like gelatin as a protein source. You can trust in the Select Bar to know what is on the label, is what you're actually getting.
In the past, you maybe reached for a protein bar when you were in the mood for a snack, but feeling guilty about what you were craving. You took the first bite of the protein bar...not bad! Second bite...ok this is gross.
We're here to change this. You'll not only enjoy every bite of your Select Bar, but you'll look forward to snack time! At 160 calories, it is the perfect high-protein snack when you're on the go, in a rush, or just craving something good!
Many bars on the market are in an all-out protein war, sacrificing taste to try to get 1g more protein than the other guys. Even worse, some are using ingredients like gelatin to fluff up their protein content.
Others use cheap forms of protein to try to bring their cost down, causing both the taste and texture to taste like the typical 1990s protein bar.
The Select Bar recipe is made with a purpose. First, the be honest, and second, to bring a well-rounded snack experience that is enjoyable while you're eating it, and won't have you regretting it later.
Don't just take our word for it...
I just want more. I love this chocolate bar...It always hits the spot, takes care of the crave and great macros.Evangelynne, USA.
Best protein bar ever! I've had every flavor of these bars and love all of them. These are hands down my favorite protein bar ever. The taste is outstanding - not just for being a protein bar with good macros, but just in general.Krysten, USA